
Looking for training in digital marketing from the best in the business on a specialist platform? CXL claims to offer just that.
Its 100+ online courses are delivered by the top 1% of digital marketers. They cover everything – from digital psychology and content strategy to advanced technical courses.
Top companies such as Google, Ikea and Hilton use CXL to deliver crucial skills to their teams. Their range of tutors include Patrick Campbell, CEO at Profitwell, and Sean Ellis, founder of Growthhackers.
With experience in both digital marketing and online learning, I spent two weeks putting CXL to the test. In this CXL review, I’ll cover everything you need to decide whether it’s right for you. From what CXL is and how it works, to an insider look into the best courses.
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Quick summary
Features
- 100+ courses on in-demand digital marketing skills, led by the top 1% of digital marketers
- 11 ‘Minidregrees’, made up of relevant courses bundled together to give you a solid background in crucial skills
- Extensive resource library which includes helpful guides and thousands of digital marketing playbooks
- Access to a community of like-minded professional to grow your network
Pros
- Top quality instructors, handpicked by CXL based on who professional digital marketers are keen to learn from
- Up to date courses that focus on what’s hot in digital marketing right now
- Helpful course descriptions that ensure you’re making the right choice with your time and money
- Resources that go way beyond what you’d expect to help you level up your digital marketing game
Cons
- More expensive than other types of online learning, but it does deliver the value
- Lacks a clear rating system. Though since every tutor is handpicked from the very best, there’s less call for this
Best for: Professional digital marketers at all stages of their career eager to learn new skills.
Overall: CXL provides crucial skills for digital marketers delivered by the top 1% in the field. With an ever-growing portfolio and a huge library of resources, this slick service is a must for anyone who wants to grow their skills and broaden their digital marketing horizons.
In this detailed review I’ll be covering everything you need to know, including:
- What is CXL and who are its instructors?
- How much does CXL cost?
- CXL free trial
- What a lesson is like
- Best CXL classes
- CXL for business
- How I reviewed CXL
- What I liked about CXL and thought could be improved
- Who CXL is for
- Can I buy CXL as a gift?
- Tips for finding great courses on CXL
- Is CXL legit
- CXL refund
- CXL alternatives and reviews
- Evaluating CXL
- How to open a CXL account
- Is CXL worth it?
- Frequently asked questions.
What is CXL?

The premise of CXL is simple – learn digital marketing skills from the very best in the business. From eCommerce Strategy to Digital Psychology and Behavioral Design, CXL delivers training in essential digital marketing skills as well as highly specialized pathways.
With 100+ one off courses as well ‘Minidegrees’ (longer programs made up of multiple courses) CXL’s focus is on quality output that will boost your career. Whether you’re a seasoned digital marketer who wants to stay on the cutting edge, or someone in the early stages of your career looking to up your digital marketing game.
Who are CXL’S instructors?

CXL truly leans into the idea of learning from bona fide experts who know what they’re talking about. They identify them by:
- Regularly surveying the marketing community to find out who they want to learn from
- Refining their list through a reference check and talking to their peers
- Ensuring they have a proven track record by significantly contributing to the growth of more than two companies
For example, Patrick Campbell, who teaches a ‘Pricing and Packing’ course is the CEO of Profitwell. Whilst Susan Wenograd who teaches courses in Facebook Ads and Google Ads, is the VP of Performance Marketing at Marpue, Nextiva.
How does CXL work?

For a monthly fee, you’ll gain access to all areas of CXL, including 100+ courses and 11 ‘Minidegrees’. All offer certification and a huge range of resources. These include over 2,500 marketing playbooks from experts and the wider CXL community, and a wide range of guides on tops such as conversion rate optimization and Ecommerce best practice.
CXL’s focus is on digital marketing, and its courses are broken down into the following topics:
- Marketing
- Analytics
- Optimization
- Content Marketing
- Advertising
- Management
- SEO
CXL’s unique selling point is the expertise of their instructors. There are some impressive resumes on the site. So, whilst you’re paying for access to courses and resources, a large part of CXL’s draw is that you’re learning from top performers in the business.


